Online advertising can be Very Strong in Now a days, but it doesn’t have to be. To Use this Informative guide to know more about the numerous advertising options, so you can make new traffic and visitors to your website.
The Basics Of Online advertising tactics
Before you can launch a campaign, you need to understand some of the most common terms used in the industry.
- Pay Per Click (PPC)
Under this model, Marketers choose a maximum amount they willing to pay each time a user clicks on their ad.
Cost Per Click (CPC)
This refers to the cost of each click an advertiser pays once a user clicks an ad in their PPC campaign.
Example: If an advertiser bids up to $1 for a keyword on his PPC campaign, but wins the bid at $0.99, then the CPC becomes $0.99.
Cost Per Action (CPA)
What the advertisers pay when their ad click leads to action, such as a sale.
Cost Per Thousand (CPM)
The cost for 1,000 ad impressions (displays) – not clicks.
Example: If the rate is $2 per 1,000 impressions, advertisers pay that amount regardless of how many times the ad was clicked.
Click Through Rate (CTR)
A comparison of the number of people who view your ads, compared to the number of people who click your ads – expressed as a percentage.
Conversion Rate: Used to compare the total number of website visitors to the overall goal of the ad.
This could be:
Contextual Advertising: Advertisers create ads that are then displayed on websites that have content targeted to the ad content.
Example: If an advertiser runs an ad for his website that sells dog leashes, his ad may show up on any number of websites within the ad network that discuss dogs, and more specifically, dog leashes
Return on Investment (ROI)
Evaluates performance and measures profitability by dividing profit by cost.