On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It’s important to understand the difference between on page and off page SEO.
On page SEO
On page SEO is what you do on your own website or blog in order to enhance the traffic. It is the first thing that every webmaster should look into. On page optimization needs constant revision of the site in order to improve and maintain the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position. It includes headings, page titles, domain names and images. But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main components involved in on-page optimization are listed below:
– Title of the page
– Meta description and tags
– Image and pictures
– URL structure and domain information
– User-friendly navigation and quick loading
– Fresh and quality content
– Optimized external and internal links
Let us consider some of the important on page optimization techniques:
The most important web optimization element is the title tag. The title tag should be a short but descriptive one, which will help the visitors learn more about you and your business. The title tag is indexed on the search engines, so the title tag has greater importance than other components. Your title should be good enough to attract users looking for specific information.
Meta tag is a short description about your website, its focus areas and the services you provide. In the Meta tag it’s important that the title, keyword and descriptions written are distinct from other sites.
Content writing is a very important feature to drive more traffic to your site.Regularly updating your content with fresh information, and appropriate keywords and phrases increases the ranking of your site. Good content is important for your articles, newspaper, blogs, and press releases as well.
Adding keywords to your site is important but keyword stuffing can make your site unreadable.
Proper link building improves your site’s quality. There should be effective external and internal links to secure high-ranking in search engines. The link should be taken from a genuine and unique site.
Image optimization can make your site unique but it should be done according to certain criteria. The first one is the file size and loading speed of an individual image and the second is proper file naming and optimization. Search engine spiders can only read text and not images, so special tags are used to make them comprehensible to search engines.
Off page SEO
Unlike on page optimization, off page depends on another web page to improve your site or blog. Off-page optimization deals with link building factors. It’s an ongoing process and needs regular new links that are given priority by search engines. In this technique if you obtain a high quality link, then your site can rank higher. Strategic link building increases the traffic to your website and its position in Google.
Off page SEO is a combination of social media, social bookmarking and link building.
The ranking of your website depends upon link building, not on the quantity of links but the quality of links. Adding external links to your site can increase the quality of your site and make it rank higher. It is not the number of links pointing to your site that is the important consideration, but the websites from where these links come. You need to add links from websites that are rated high.
Social media marketing
Almost everyone has a social media account either on Twitter or Facebook or Google+. Effective social media marketing will make your profile more attractive and more people can find your profile and visit you. Social media optimization is a very efficient method for promoting online business.
Social bookmarks can be passed on to innumerable users and thus generate significantly increased traffic to your website. Search engines index top social bookmarking websites, and this can help your website increase its ranking. You can bookmark your pages, creating backlinks to your content. This is a great strategy for brand building, and your content can go viral if it gets shared widely among users.