Set up SEO Plugin for CMS that helps you to write, edit and setup website content. We suggest to add Yoast Plugin.
Do you have keywords in your title and description?
It is the essential factor for keyword ranking. You should keep title between 50-60 characters and Meta description in between 150-160.
Do a keyword research
It is essential to do keyword research related to your business services so that your website can be the standout in organic search results with good rank.
Apart from Google Keyword Planner, you can use Semrush, Ubersuggest, andKwfinder
Do you do header Optimization?
You must have implement header tags especially H1, it can improve your search engine ranking. You can maximum use only one H1 tag. Afterward, you can use multiple H2 to H6 tags.
Do you use clean, SEO friendly URLs?
URLs are not a large ranking factor, but SEO friendly URLs affect CTR. Sometimes users examine a URL when deciding whether to click through or not.
Underscores are alpha characters and do not separate words, so use dashes in the URLs.
Do you have optimized the content?
Content should be in high quality, relevant to the website, fresh and at least 500 words in length.
Do you maintain text/HTML ratio?
The text to HTML ratio refers to the amount of text on a web page versus the HTML code on the same web page. An Ideal HTML ratio is anywhere from 25 to 70 percent. It is not a direct ranking factor for search engine but there are many factors that are related to text to HTML ratio and directly affect to search engine ranking.
Do you maintain Keyword Density for each page?
Keyword density is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Ideal keyword density should be 1-3%.
You can use your target keyword in the permalink, H1 tag, H2 tag, Meta title and description Start and end of the article, image name and its alt tag and as anchor text.
Do you use Grammar Checker?
With this chrome add-on, a perfect automated grammar checker that can enhance your content clarity and can present your perfect meaning of your content.
Do check for duplicate content
Do a search to see if your content exists elsewhere on the Web or not! You may want to check outcome and use it regularly.
Ensure that all pages redirecting from non-www to www.
Optimize your logo and check images must have altered and title tags.
Do you have setup Google Analytics for tracking and reporting the website traffic.
Web Master Tools
Do you have setup search console and Bing Webmaster Tools? It checks website indexing status and optimizes visibility of their websites.
Do you have checked your website page speed? Check with GTmetrix! Your website page speed also matters for search engine ranking. A slower page speed means that search engines can crawl fewer pages in a specific time and other side Longer load time can have the negative effect on conversions.
Implement robots.txt to give instructions robots that how to crawl and index pages from the website.
Use Sitemap.xml to help search engine for better indexing of your websites and also create sitemap.html for users on the website.
Make validate your content with W3C Validation.
Implement Schema to improve the way your page is represented in SERPs.
Make your site responsive and mobile friendly that delivers great user experience.
Find 301 and 302 redirects. You can use screaming frog.
Make good internal Links. These links help visitors to find topics of interest and spread link juice all over.
Use outbound links. It informs to Google that your website has quality links.