How to Optimize for website for Bing? – SEO Tips

Bing is used by roughly 20 percent of all U.S. desktops and that is a big deal. You might be spending all your search marketing efforts on Google, but Bing is definitely something you should not miss out if you are interested in fully optimized website making.

The Bing Webmaster Tools give you a handful of very advanced tools that will help website owners make their website as suitable as possible. In this article we have collected a list of tools and great tutorials to make your website optimized on Bing. By using Bing’s Webmaster tools you will be granted access to a list of tools for keywords, crawl control, sitemaps and a bunch of tools to automatically make reports on your site’s activities.

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Submitting your website

First, what you should do is to submit your site to Bing. The procedure is pretty straight forward, all you have to do is type in the URL of your home page and let Bing index your site’s content. You can do that by clicking here.

The link will take you to Bing’s page where after you have copy-pasted your website’s homepage, you just simply have to solve a Captcha and press the submit button and you are good to go.

Search Engine Optimization Analyzer

You need this to make sure that everything on your website works as fine as you wish it would. With this tool, you can simply get a report on demand that will highlight all the issues that your site faces at that moment.

This analyzer will also provide you with a way to fix those issues in the most effective way possible. With only having a Microsoft account you can get your hands on this tool so you either have to sign up or if you already have an account sign in and make the tool work for you. Click here to see the site.

Keyword Research with Bing

With this tool you can get really good suggestions for search keywords for your site. The suggestions are not based on paid search or search advertising data, it is rather more of an organic way of making good keywords, combining natural, basic ideas, accurate numbers.

This tool gives you a suggestion and some stats based on six months of historical data. A collection of keywords that have been the most popular in the last six months, so you have an idea of what you could use to make your content available for those who might be interested in your content, when the content does not reach out to them due to the wrong keywords.

This tool even suggests you words in a wide range of languages, from different regions and countries as well. This will help you in targeting specific markets and it will be extremely helpful to reach out to those who look for your content or those who you are trying to reach. To get this tool you have to sign with your Microsoft account and you are good to go. Here is the link to the site.

Search Engine Optimization Reports

This tool will generate you a Search Engine Optimization report every week, automatically. Just like the previous tool, the SEO Analyzer tool, these reports are made for all sites that are listed in your Webmaster account and they are generated on demand too.

It even offers you a full check of your web page and the report that it is given to you can only be seen by you. When the page you have entered is scanned it automatically shows you where the fault was and will give you suggestions how to make your site better. Here is the page for more details.

Bing Webmaster’s Reports and Data

This tool is under a section called ‘Reports and Data’ that will give you all sorts of useful data and reports from Bing about your website. The tool, ‘Reports & Data’ will give you a short and quick review of you site’s activity and other data from different sources as well.

The page provides you with a site activity chart too, which makes it easy to see how many times your page was visited and how many clicks visitors have made on your page. But it even gives you a statistics on:

  • ‘Appeared in Search’ or the number of impressions your site received,
  • ‘Pages Crawled’ or the number of pages Bing has crawled
  • ‘Crawl Errors’ Bing tells you how many crawl errors were encountered during a search
  • ‘Total Pages Indexed’ The total number of pages from your site in the index

The provided site activity report is totally interactive and while hovering over the chart, it will give you accurate points of data at any given time.

Bing’s Crawl Control

This feature can be found under the ‘Configure My Site’ section, which allows you to exert control over the speed at which the Bingbot makes requests for pages on your website when someone is searching on it.

You can set the Bingbot to crawl your website faster or slower than the normal crawl rate on the 24 hours of a day. Basically this tool will limit Bingbot activity to times when there is a lower rate of search and more bandwidth is available.

The best way to setup your crawl pattern which will optimize your bandwidth for the visitors of your site is if you are using the ‘when do you receive the most traffic during the local time day’ drop-down menu. This menu will give you a number of presets that will automatically do the job for you by telling Bingbot to crawl slower during the hours when there are fewer visitors. But if you do not want to set a preset for your crawl pattern, you can always choose to make one for yourself.

You can do this by just setting up the crawl patterns with your mouse. Hover over the cubes and hold the left button on your mouse and drag it, it will set the quadrants on the timeline on the x-axis. The more blue squares you put on the timeline the more visits you will get from Bingbot, which means you will have a faster crawl. If you leave fewer blue squares it will cause to the total opposite of the action that was described previously.

The default option to your crawl pattern is always five blue squares for every single time slice. When you are happy with the options that you have made, just click save and you are good to go.

Content Removal

This tool will give you the ability to notify Bing about a webpage that has been already removed but otherwise would show up in the search results, but it gives you the possibility to warn Bing if a site is cached and contains outdated content.

Bing’s Markup Validator

This tool will make your markups that you have added to your webpage validated by the Markup Validator. A tool that will give you an on-demand report that will show you discovered markups that include HTML microdata, RDFa markups, microformats, Schema.org and Open Graphs.

To start using this great tool all you have to do is to follow this link, and sign in to your already made Microsoft account that handles your Bing Webmaster Tools.

A tool that will check your site’s mobile friendliness

With the ‘Mobile Friendliness Test Tool’ you can let Bing analyze your web page and figure out if it is compatible with handheld devices. It will make sure that everything runs as smooth as possible on your site.

If there is a flaw it will give you the reason that makes it slow or not load at all. It can even help your website rank better on mobile device’s Bing search results. If you want to make sure that your site runs as smoothly as possible, click on the link.

Once you open the site all you have to do is enter your page’s URL and analyze it. You do not even need a Microsoft account for it so feel free to use it without any registration.

Verify Bingbot

Check out if requests to your web page are made by genuine Bingbots by entering their IP addresses. To make sure that everything is fine with them, follow the link.

Avoid spams or other malicious activities

Using this tool you can check your pages, directories or domain URLs that may contain links to your site that seem some way out of the ordinary or just as if they were a spams, they will get disavowed.

The tool’s name is ‘Disavowed links’, and you can do this by entering the ‘Configure Your Site’ section and look around the settings there. The way you can add an URL is just by simply going on the ‘Disavow Links’ tool, where you can select a drop down menu, where you can choose whether you would like to enter an URL, a domain, a directory or an individual page.

Once you entered it just click on the disavow button and you are done with it.

Implementing these tips you can ensure that your website is optimized for Bing and you can expect more traffic from this search engine too. If you have other suggestions or if I missed something out, please share your thoughts in the comments below.