Google revamps AdSense: More transparent rules for publishers

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.

In a blog post published on Monday, Google said it updated the technology behind AdSense so that ads can be pulled from individual web pages instead of a publisher’s entire website.

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It is also gearing up to roll out a new platform dubbed “Policy Center” that will help website publishers better understand Google’s policies and rules governing AdSense.

The company said one of publishers’ top requests is for more transparency in how it responds to violations.

The first of the two updates is the ability to remove ads from content that violates Google’s policies at the page level.

This includes adult content, content that is derogatory or dangerous, and content that romotes drug use.

“Historically, for most policy violations, we remove all ads from a publisher’s site. As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content,” Scott Spencer, director, sustainable ads at Google, said in a post.

This will cause fewer disruptions for publishers but if publishers continue to violate the terms, Google will still terminate their accounts with AdSense.

In 2016, Google removed more than 100,000 publishers from its AdSense program and claims it reviews thousands of sites for violations each day.

Alongside the increase in policing, Google has also launched a policy center for publishers that use AdSense.

The upcoming Policy Center will serve as a “one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.”
The company has been testing Policy Center with thousands of AdSense publishers.

Scott Spencer added: “In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.”

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How Artificial Intelligence will revolutionize digital marketers lives?

In this Latest Digital Marketing Era,Artificial Intelligence is new revolutionize of every digital marketers so it will be totally dominate the existing trends of the online/internet marketing things…read the latest digital marketing news to know more…

We believe that AI will not replace marketers but enhance their knowledge and experience. AI will help unlock deeper customer insights, communicate with prospects and customers more effectively and eliminate the more monotonous, impersonal aspects of our jobs.

But what does AI marketing do?

Artificial intelligence is a broad term and within marketing involves several capabilities. It combines machine learning technology with marketing automation, which in turn enhances data collection and analysis so campaigns are optimised at scale. Campaign timing, content and channel distribution become a breeze.

What’s more, by effortlessly translating data science into powerful execution, AI ensures each customer from your database gets the right message, delivered where and when they are most likely to respond.

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Want to automatically determine the best type of discount for each customer instead of sending a blanket discount to all potential buyers? AI can do that for you. This ensures each customer gets the right incentive, preventing overspending on customers that don’t need a ‘push’ to buy products. Want a higher return on your email campaigns and increasing open rates? AI automatically does this. With clever time optimisation, AI uses behavioural data and learning algorithms to identify the best time of day to trigger an email for each individual recipient, ensuring the message is sent at the exact time the customer is most likely to engage.

Sounds good? Think of all the time you have invested in going through thousands of customer profiles, analysing their behaviour and preferences trying to guess what triggers the purchase decision. This becomes a thing of the past. Other areas expected to benefit from AI are predictive lead scoring, content recommendations, and email acquisition.

It’s not sounding promising for the human marketer, is it?

Don’t send yourself to retirement too quickly. Thankfully these abilities mean nothing without a person’s creative touch, extensive experience and strategic thinking. In fact, the more machines are used, the more humans are needed to interpret their output.

This can be seen with innovations such as Amazon’s Echo. As people become increasingly busy, machine to machine transactions are gaining traction. Consumers have a massive number of choices and are too busy to sift through the ocean of available brands and products.

As a result, consumers are looking to personal digital assistants (PDA) such as Siri, Cortana or Alexa to make their lives simple and easy. For common, basic necessities, such as cleaning products or groceries, we will happily let the machines make the decisions for us, as long as they comply with our parameters regarding price, delivery time, or other special requirements. Machines based purely on the parameters set by the consumer can order these types of items without any input from their masters. For such transactions, the best algorithm will win the purchase.

Larger, more emotional purchases require a human marketer to push the sale over the line. The AI will place the product in front of the consumer via a PDA, but the campaign’s creativity will be needed to connect emotionally with the customer to close the deal. The perfect blend of art and science.

For most organisations AI is still in its infancy, however embracing AI will become increasingly crucial to future marketing efforts. Do not fear the acronym. Instead use AI to become a superstar marketer creating a positive image for your brand, engaging customers in a meaningful way, and driving sales and business growth.

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