Latest Facebook Features and Updates

Facebook is today rolling out Facebook Stories to all users.

Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours.

The story format, originated and made famous by Snapchat, has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016.

Latest Facebook Features and Updates

Now, Facebook users can share stories within the main Facebook app.

The feature, known as Facebook Stories, is focused around Facebook’s in-app camera which allows users to overlay fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. To access the camera, simply swipe right on Facebook’s mobile app.

Facebook Stories

This follows hotly on the heels of Instagram’s incredibly successful stories launch. Instagram Stories launched in August 2016 and now more than 150m people use Stories daily across the globe.

The Facebook Stories update is accompanied by a couple more new features. Facebook’s camera is now upgraded with dozens of Snapchat-like filters and effects, including six “masks” sponsored by Hollywood studios to promote upcoming film releases.

The third update, Direct, is a combination of Messenger and Snapchat which enables users to send short videos and images to friends that will disappear after a short time.

How Facebook Stories work

Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed. To view a story, users simply tap a friends’ circle at the top of the app.

Facebook Stories View

While viewing a story, users can also reply with a direct message.


How to add content to Facebook Stories

Step 1: Access the camera 

To create a story on Facebook, you first need to access the camera. You can do this by swiping right on the Facebook mobile app.

Facebook Stories

Step 2: Create your content

Facebook users can share both photos and videos to stories. Once you have the camera open, you’ll be able to record your video or snap a quick photo. You’ll also notice a range of lenses and filters available to embellish your content.

To take a photo, tap on the button in the center of the screen and to record a video hold down this button.

Step 3: Share to your story

Once you’re happy with the post you’ve created, the next step is to share it to your story. To do this, tap on arrow icon in the center of the screen and then select ‘Your Story’ and tap on the send button in the bottom right of your screen. You can also send your post to selected friends via a direct message.

facebook stories

Once you’ve shared a post to your story, it will display for 24 hours and then be gone forever, just as Snapchat and Instagram Stories work. Videos and photos posted in a Facebook Story won’t show up in the News Feed or on a user’s timeline by default, but users can choose to share to the News Feed as well if they’d like to.

facebook stories

Countering the content collapse: Facebook Stories offer a way to encourage original content

The fuel that has fired Facebook’s extraordinary growth so far is user-generated content.

However, the sharing of original, user-generated content such as status’ and images declined 21% between mid-2015 and mid-2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.

For Facebook, this seems to be a problem. Many of its users are no longer creating their own content, instead opting to share links and information from other websites. Internally at Facebook, Bloomberg reports this issue is known as “context collapse.”

It appears that the habit of sharing of personal content, such as images and videos, has shifted to smaller, more closed communities like Snapchat, instant messengers (like Whatsapp, Messenger) and Facebook-owned, Instagram.

Facebook Stories introduces the concept of 24-hour disappearing photos to a much wider audience than any other product to date. Over 1.7 billion people use Facebook’s mobile app each month, many of whom may not have come across story-style content before if they don’t use Snapchat or Instagram Stories.

From a content perspective, this seems to make sense for Facebook. When people open Facebook they expect to see photos and videos from their friends and connections. But with fewer users creating content and a rise in brands posting to Facebook and ads in the feed, many users feel they miss out on the type of posts that helped Facebook to take over the social media world.

Whether Facebook’s core users will adopt the feature remains to be seen. Though it’s a place for friends, Facebook appears to be much wider network than places like Instagram and Snapchat where users may be a little more selective with who they add and share content with.

A move towards camera-first communication

Combatting the context collapse seems to be an important challenge for Facebook. One way the company is approaching this challenge is through promoting camera-first communication.

Facebook’s main app is one of their last properties to adopt the stories format, which focuses on user-generated photo and video content. Messenger Day was launched with Messenger in March 2017, following hotly on the heels of February’s Whatsapp’s Status update and Instagram Stories rolled out in August 2016.

In a recent note focused on Messenger in 2017, David Marcus, Facebook’s Head of Messenger explained how the camera is beginning to replace the keyboard:


People expect the world to be so much more visual than it’s ever been before. Many of us now have powerful cameras in our pockets so when we rolled out our new camera at the end of 2016 we were reflecting this trend. We built a fast, feature-rich camera as a way for you to share visually everyday – whether it’s a video clip or quick selfie or a silly moment.

By popularizing visual, short-lived visual interactions on mobile, Snapchat started the ball rolling on the trend of camera-first communication and almost every platform is now following suit and prioritizing visual, in-the-moment content.

Whereas a few years back we may have sent an SMS or IM to our friends to share interesting and fun moments, many now default to our cameras to share this moment. Text now acts as a support to the more visual side of communication. Much like real life interactions, where our visuals and body language tell as much of a story as the words we’re saying.

Over to you

Have you tried Facebook Stories yet?

I’d love to hear what you think about this update. Will you share your day on Facebook? How will you manage stories across Facebook, Snapchat, Instagram and Whatsapp?

Let me know in the comments 💬

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Now Google Allows You to Submit URL to Index its Search Results

Search Engine Giant Google Now Allows you to Submit URLs to Indexing to its Search Results. Thus, it is always taking its most-used solutions and integrating them directly into the core search engine experience. Following along the same lines, it is now adding the capability to submit website URLs for indexing directly into Google’s search results page.

First spotted by Search Engine Land, the Mountain View-based tech giant has enhanced the search experience for when your query is exactly this — ‘submit URL to Google’ or something along the same lines such as ‘URL submission Google.’ This displays the dedicated URL submission box, obviously with the reCAPTHCA box, right within the search results.

Submit Your URL Directly

There is currently no official word on the same from Google, so we’re not completely sure for how long the feature has been available in the search results. Its appearance in the search results has been discovered just recently. The process is traditional and is known to SEO (search engine optimisation) experts/newbies.

You just have to copy and paste the link you want Google to index in the text box and then press the Submit button after proving your humanity by checking the ‘I’m not a robot’ box. But, as you must already be aware that the submission of a link doesn’t mean that Big G will surely index your page or shown in page rankings. All submissions are reviewed before inclusion in the search engine’s index.

This feature is steadily being rolled out globally, so it may or not be available for you right this instant. But, the URL submission form will definitely make its way to your Google search results in the coming weeks. This further simplifies the process of submitting pages to the search engine for indexing — which can usually take from four days to four weeks. We contacted Google for more information and will update you once we hear back.

As for those unaware of indexing, it is simply the process of adding web pages to Google’s massive storage space for displaying search results. This is usually done automatically by web crawlers, which are programs which sift through your website’s code to read “meta” tags and index the same. WordPress pages and links are added to the index automatically.


What is Lead Generation? Everything you need to know about.

What is Lead Generation?

Lead Generation tips and techniques to followed by all Digital Marketer and SEO SMM Techies.

Do you need to generate leads for your business?

We all have heard a lot about lead generation and it is one of the most important components in digital marketing.

But the reality is that not all businesses require lead generation. Some businesses cannot survive without leads.


Do you need lead generation if you are selling to businesses? (B2B). Or do you need lead generation for things that are high in price. Does it makes sense in B2C businesses?

Let’s find out…

But what’s a Lead in the first place?

Why do we call a lead a ‘Lead’?

A Lead is nothing but a set of contact information of a potential customer.

It is called a lead because it “leads to a sale”.

Leads can be just email ID, or with phone numbers or with a whole lot of information. In all cases, this contact info will lead us to a sale.

A lead is not required for very small ticket items or commodities. You can’t generate leads for people interested in buying a $0.10 chocolate bar and you can’t invest your time in trying to call them and convince them to buy.

Simple products, low priced items and commodities do not need customer education. The sales cycle is short and people buy on impulse. So there is no lead generation required. Branding and advertising will expand the reach and if there is good market positioning, the sales will happen automatically.

However, if you have a product or service that is new in the market, needs customer education, then you need to generate the lead, nurture the lead and convert the lead into a paying customer.

A 2kg gold bar, though costing as much as a home, is a commodity. There is no need to convince a customer to buy it. If the customer wants it, he will buy it. There is no customer education needed here. There are no features in it.

However an apartment unit is a complex product. A customer needs to evaluate his needs vs. the offering to make a buying decision. Here a support of a sales man is required. A salesman can communicate with the customer only if he has the contact information (the lead).

The potential customer is also ok sharing his contact information because he needs more information before making a buying decision. He/she will fill up a lead form in a landing page to get more information online or via a phone call from a sales person.

Similarly for automobile sales, especially cars, lead generation and sales cycle is important.

In the automobile market, leads are generated with test ride requests. Someone who fills up a form to request a test ride is a potential customer.

Then the lead goes through different stages before becoming a customer. The stages will be like:

– Test ride requested
– Sales person contacted
– Test ride scheduled
– Test ride done
– All questions answered
– Family convinced with the car
– Financial arrangements done
– The SALE!

When it comes to B2C, lead generation ends with automobiles and home purchases because they are the biggest ticket items a consumer will buy in his/her lifetime.

Almost all B2B sales require lead generation as long as they are not commodities.

Very complex sales such as SpaceX selling to NASA, or an IT company winning a multimillion contract with a bank, have very long sales cycles and multiple sales people are involved in the sale. It makes sense because the sale price is big enough to justify the time spent by many professionals.

I hope you understood why lead generation is required in the first place.

Latest On Page SEO Checklist for 2017

The Updated and advanced On Page SEO Checklist in 2017 Will help and boost your website presence,visibility,ranking,and conversion on major search engines such as Google,Bing..etc On page SEO is the one of the major focus in Search Engine optimization and also it is very key concepts of to optimize the websites as best one for major search engines.

Latest On Page SEO Checklist for 2017

No.of On Page SEO Checklist Points For 2017

1 Use the SSL – HTTPS Instead of HTTP
2 Title Tags, Meta Description, Meta Keywords
3 Check Site is Stored in Cache?
4 keyword density & Keyword in Body
5 Check all Images are Optimized?
6 Competitors Site Search & backlinks
7 Check keywords are used in – URL’s of inner pages
8 Check URL Structure / URL re-writing
9 Give Internal Links/Anchor Text to the keywords
10 Page Load Speed Under 2 Seconds
11 Check 301 redirection
12 Validate HTML and CSS
13 Check 302 redirection
14 Check 404 redirection
15 Create Google analytics account
16 Generate Google analytics Tracking code
17 Create Google webmaster account
18 Verify your website to Google & Bing webmasters
19 Generate Robots.txt & upload on Site
20 Submit Robots.txt to webmasters
21 Create & Upload the XML & HTML Sitemap on Server / on site
22 For WordPress – Use Yoast / All in SEO Plugin
23 Check it on different browser or Browser compatibility
24 Proper Use of H Tags Including H1
25 Create Social Networking pages & Profiles
26 Check W3C Validity
27 underscores in the url
28 Check Mobile rendering
29 meta viewport tags are present?
30 Check Site is Responsive or Not?
31 Is Your Website User Friendly?
32 watch the User Reviews / Blog Comments
33 Use Limited Reciprocal Links
34 Use Videos Whenever Possible
35 Build the Backlinks from High Quality .edu and .gov Sites
36 No Duplicate Content is allowed
37 Links from Google News Articles
38 Check Domain Age of website
39 Paramalinks/ Internal links working properly?
40 User Generated – Spammy Content on site?
41 Use the Updated Content on Site.
42 Use Favicon icon
43 Use – Structured data
44 og tags for linkedin
45 og tags for google+
46 og tags for twitter
47 og tags for
48 google maps account
49 geo position
50 geo.placename
51 geo.region
52 Copyright
53 Author
54 Language
55 rss feeds
56 Check IP Canonicalization
58 404 page presence

To use this latest 2017’s on page SEO Checklist and make your business website visible and get ranked well as soon as possible.

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How Artificial Intelligence will revolutionize digital marketers lives?

In this Latest Digital Marketing Era,Artificial Intelligence is new revolutionize of every digital marketers so it will be totally dominate the existing trends of the online/internet marketing things…read the latest digital marketing news to know more…

We believe that AI will not replace marketers but enhance their knowledge and experience. AI will help unlock deeper customer insights, communicate with prospects and customers more effectively and eliminate the more monotonous, impersonal aspects of our jobs.

But what does AI marketing do?

Artificial intelligence is a broad term and within marketing involves several capabilities. It combines machine learning technology with marketing automation, which in turn enhances data collection and analysis so campaigns are optimised at scale. Campaign timing, content and channel distribution become a breeze.

What’s more, by effortlessly translating data science into powerful execution, AI ensures each customer from your database gets the right message, delivered where and when they are most likely to respond.


Want to automatically determine the best type of discount for each customer instead of sending a blanket discount to all potential buyers? AI can do that for you. This ensures each customer gets the right incentive, preventing overspending on customers that don’t need a ‘push’ to buy products. Want a higher return on your email campaigns and increasing open rates? AI automatically does this. With clever time optimisation, AI uses behavioural data and learning algorithms to identify the best time of day to trigger an email for each individual recipient, ensuring the message is sent at the exact time the customer is most likely to engage.

Sounds good? Think of all the time you have invested in going through thousands of customer profiles, analysing their behaviour and preferences trying to guess what triggers the purchase decision. This becomes a thing of the past. Other areas expected to benefit from AI are predictive lead scoring, content recommendations, and email acquisition.

It’s not sounding promising for the human marketer, is it?

Don’t send yourself to retirement too quickly. Thankfully these abilities mean nothing without a person’s creative touch, extensive experience and strategic thinking. In fact, the more machines are used, the more humans are needed to interpret their output.

This can be seen with innovations such as Amazon’s Echo. As people become increasingly busy, machine to machine transactions are gaining traction. Consumers have a massive number of choices and are too busy to sift through the ocean of available brands and products.

As a result, consumers are looking to personal digital assistants (PDA) such as Siri, Cortana or Alexa to make their lives simple and easy. For common, basic necessities, such as cleaning products or groceries, we will happily let the machines make the decisions for us, as long as they comply with our parameters regarding price, delivery time, or other special requirements. Machines based purely on the parameters set by the consumer can order these types of items without any input from their masters. For such transactions, the best algorithm will win the purchase.

Larger, more emotional purchases require a human marketer to push the sale over the line. The AI will place the product in front of the consumer via a PDA, but the campaign’s creativity will be needed to connect emotionally with the customer to close the deal. The perfect blend of art and science.

For most organisations AI is still in its infancy, however embracing AI will become increasingly crucial to future marketing efforts. Do not fear the acronym. Instead use AI to become a superstar marketer creating a positive image for your brand, engaging customers in a meaningful way, and driving sales and business growth.


Fun with robots.txt

One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go.


Basic parts of the robots.txt file

  • User-agent — specifies which robot.
  • Disallow — suggests the robots not crawl this area.
  • Allow — allows robots to crawl this area.
  • Crawl-delay — tells robots to wait a certain number of seconds before continuing the crawl.
  • Sitemap — specifies the sitemap location.
  • Noindex — tells Google to remove pages from the index.
  • # — comments out a line so it will not be read.
  • * — match any text.
  • $ — the URL must end here.

Other things you should know about robots.txt

  • Robots.txt must be in the main folder, i.e.,
  • Each subdomain needs its own robots.txt — is not the same as
  • Crawlers can ignore robots.txt.
  • URLs and the robots.txt file are case-sensitive.
  • Disallow simply suggests crawlers not go to a location. Many people use this to try to de-index pages, but it won’t work. If someone links to a page externally, it will still be shown in the SERPs.
  • Crawl-delay is not honored by Google, but you can manage crawl settings in Google Search Console.
  • Allow CSS and JS, according to Google’s Gary Illyes:

User-Agent: Googlebot
Allow: .js
Allow: .css

  • Validate your robots.txt file in Google Search Console and Bing Webmaster Tools.
  • Noindex will work, according to Eric Enge of Stone Temple Consulting, but Google Webmaster Trends Analyst John Mueller recommends against using it. It’s better to noindex via meta robots or x-robots.
  • Don’t block crawling to avoid duplicate content. Read more about how Google consolidates signals around duplicate content.
  • Don’t disallow pages which are redirected. The spiders won’t be able to follow the redirect.
  • Disallowing pages prevents previous versions from being shown in
  • You can search for older versions of robots.txt — just type in the URL, i.e.,
  • The max size for a robots.txt file is 500 KB.
  • Now for the fun stuff!

    Many companies have done creative things with their robots.txt files. Take a look at the following examples!

    ASCII art and job openings has a nice take on their slogan inside their robots.txt, “just crawl it” but they also included their logo.

    Nike robots.txt with ASCII artSeer also uses art and has a recruitment message.

    Seer robots.txt with ASCII art and job postingTripAdvisor has a recruitment message right in the robots.txt file.

    TripAdvisor job posting inside robots.txt

    Fun robots

    Yelp likes to remind the robots that Asimov’s Three Laws are in effect.

    Yelp Asimov's Three Laws in robots.txtAs does Asimov's Three Laws in robots.txtAccording to YouTube, we already lost the war to robots.

    YouTube war on robots in robots.txtPage One Power has a nice “Star Wars” reference in their robots.txt.

    Page One Power Star Wars in robots.txtGoogle wants to make sure Larry Page and Sergey Brin are safe from Terminators in their killer-robots.txt file.

    Google Terminator reference in killer-robots.txtWho can ignore the front page of the internet? Reddit references Bender from “Futurama” and Gort from “The Day The Earth Stood Still.”

    Reddit Bender and Gort references in robots.txt


    Humans.txt describes themselves as “an initiative for knowing the people behind a website. It’s a TXT file that contains information about the different people who have contributed to building the website.” I was surprised to see this more often than I would have thought when I tried on a few domains. Check out

    Just using robots.txt to mess with people at this point

    One of my favorite examples is from Oliver Mason, who disallows everything and bids his blog farewell, only to then allow every individual file again farther down in the file. As he comments at the bottom, he knows this is a bad idea. (Don’t just read the robots.txt here, seriously, go read this guy’s whole website.)

    On my personal website, I have a robots.txt file to mess with people as well. The file validates fine, even though at first glance it would look like I’m blocking all crawlers. robots.txt BOMThe reason is that I saved the file with a BOM (byte order mark) character at the beginning, which makes my first line invalid — as you can see when I go to verify in Google Search Console. With the first line invalid, the Disallow has no User-Agent reference, so it is also invalid.

    StoxSEO Google Search Console BOM

    Indexed pages that shouldn’t exist

    If you search for “World’s Greatest SEO,” you’ll find a page on Matt Cutts’ website that doesn’t actually exist. SEO Mofo chose a directory (/files) that is blocked by The only information Google has about this page is from the links that were built to the non-existent page. While the page 404s, Google still shows it in the search results with the anchor text from the links.

    World's Greatest SEO SERPs

    A whole freaking website inside robots.txt

    Thought up by Alec Bertram, this amazing feat is chronicled where else but his robots.txt file. He has the how, the source and even a menu to guide you.

    This was also used on to embed an entire game into the file. Head over to and play Robots Robots Revolution!


Reliance Jio to launch world’s cheapest 4G VoLTE-enabled phones

Reliance Jio has gained immense popularity within just months of its launch, and one of the most important reasons for the same are its LYF smartphones, which offer VoLTE support for as low as Rs 3,000. However, in a bid to reach more consumers, the operator might be launching even more affordable 4G VoLTE-capable offerings. Interestingly, while the previous rumours have indicated that Jio might be introducing feature phones under the LYF Easy moniker, as per new reports, the phones will be Android-powered. However, the difference would be that these handsets won’t have a touchscreen, and would offer numeric keypads instead… similar to feature phones.


Initially, two phones would be launched between January to March next year, priced affordably at Rs 1,000 and 1,500 – making them the world’s cheapest phones with 4G VoLTE compatibility. Reliance Jio is reportedly partnering with Indian phone maker Lava and China’s Transsion which operates under the Itel brand for manufacturing these devices. The VoLTE capabilities in the phones would be added by sourcing chipsets from Spreadtrum, although the company is also in talks with Qualcomm and MediaTek. The report further suggests that Mukesh Ambani-owned Jio would be subsidising the manufacturing cost, as the phones would cost around Rs 2,500 to make. They are likely to be launched between January and March next year.

While the specs of the phones aren’t revealed, the report claims that they’ll sport cameras at the back as well as the front. Along with offering fast 4G access, consumers would also be able to use the devices to enjoy unlimited voice and video calls for a lifetime. It must be noted that Reliance Jio is the only telco to support VoLTE calls, though Airtel is also planning to launch this capability soon. Buyers would also get a free subscription to Jio’s app suite which includes apps such as JioMusic, JioCinema, JioMags, etc.

Reliance Jio has become the fastest telecom operator in the world to reach 16 million users. This move will surely help it to target rural areas and tier-III cities and meet its ambitious goal of 100 million subscribers in the shortest time possible.