What is Lead Generation? Everything you need to know about.

What is Lead Generation?

Lead Generation tips and techniques to followed by all Digital Marketer and SEO SMM Techies.

Do you need to generate leads for your business?

We all have heard a lot about lead generation and it is one of the most important components in digital marketing.

But the reality is that not all businesses require lead generation. Some businesses cannot survive without leads.

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Do you need lead generation if you are selling to businesses? (B2B). Or do you need lead generation for things that are high in price. Does it makes sense in B2C businesses?

Let’s find out…

But what’s a Lead in the first place?

Why do we call a lead a ‘Lead’?

A Lead is nothing but a set of contact information of a potential customer.

It is called a lead because it “leads to a sale”.

Leads can be just email ID, or with phone numbers or with a whole lot of information. In all cases, this contact info will lead us to a sale.

A lead is not required for very small ticket items or commodities. You can’t generate leads for people interested in buying a $0.10 chocolate bar and you can’t invest your time in trying to call them and convince them to buy.

Simple products, low priced items and commodities do not need customer education. The sales cycle is short and people buy on impulse. So there is no lead generation required. Branding and advertising will expand the reach and if there is good market positioning, the sales will happen automatically.

However, if you have a product or service that is new in the market, needs customer education, then you need to generate the lead, nurture the lead and convert the lead into a paying customer.

A 2kg gold bar, though costing as much as a home, is a commodity. There is no need to convince a customer to buy it. If the customer wants it, he will buy it. There is no customer education needed here. There are no features in it.

However an apartment unit is a complex product. A customer needs to evaluate his needs vs. the offering to make a buying decision. Here a support of a sales man is required. A salesman can communicate with the customer only if he has the contact information (the lead).

The potential customer is also ok sharing his contact information because he needs more information before making a buying decision. He/she will fill up a lead form in a landing page to get more information online or via a phone call from a sales person.

Similarly for automobile sales, especially cars, lead generation and sales cycle is important.

In the automobile market, leads are generated with test ride requests. Someone who fills up a form to request a test ride is a potential customer.

Then the lead goes through different stages before becoming a customer. The stages will be like:

– Test ride requested
– Sales person contacted
– Test ride scheduled
– Test ride done
– All questions answered
– Family convinced with the car
– Financial arrangements done
– The SALE!

When it comes to B2C, lead generation ends with automobiles and home purchases because they are the biggest ticket items a consumer will buy in his/her lifetime.

Almost all B2B sales require lead generation as long as they are not commodities.

Very complex sales such as SpaceX selling to NASA, or an IT company winning a multimillion contract with a bank, have very long sales cycles and multiple sales people are involved in the sale. It makes sense because the sale price is big enough to justify the time spent by many professionals.

I hope you understood why lead generation is required in the first place.

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Latest On Page SEO Checklist for 2017

The Updated and advanced On Page SEO Checklist in 2017 Will help and boost your website presence,visibility,ranking,and conversion on major search engines such as Google,Bing..etc On page SEO is the one of the major focus in Search Engine optimization and also it is very key concepts of to optimize the websites as best one for major search engines.

Latest On Page SEO Checklist for 2017

No.of On Page SEO Checklist Points For 2017

1 Use the SSL – HTTPS Instead of HTTP
2 Title Tags, Meta Description, Meta Keywords
3 Check Site is Stored in Cache?
4 keyword density & Keyword in Body
5 Check all Images are Optimized?
6 Competitors Site Search & backlinks
7 Check keywords are used in – URL’s of inner pages
8 Check URL Structure / URL re-writing
9 Give Internal Links/Anchor Text to the keywords
10 Page Load Speed Under 2 Seconds
11 Check 301 redirection
12 Validate HTML and CSS
13 Check 302 redirection
14 Check 404 redirection
15 Create Google analytics account
16 Generate Google analytics Tracking code
17 Create Google webmaster account
18 Verify your website to Google & Bing webmasters
19 Generate Robots.txt & upload on Site
20 Submit Robots.txt to webmasters
21 Create & Upload the XML & HTML Sitemap on Server / on site
22 For WordPress – Use Yoast / All in SEO Plugin
23 Check it on different browser or Browser compatibility
24 Proper Use of H Tags Including H1
25 Create Social Networking pages & Profiles
26 Check W3C Validity
27 underscores in the url
28 Check Mobile rendering
29 meta viewport tags are present?
30 Check Site is Responsive or Not?
31 Is Your Website User Friendly?
32 watch the User Reviews / Blog Comments
33 Use Limited Reciprocal Links
34 Use Videos Whenever Possible
35 Build the Backlinks from High Quality .edu and .gov Sites
36 No Duplicate Content is allowed
37 Links from Google News Articles
38 Check Domain Age of website
39 Paramalinks/ Internal links working properly?
40 User Generated – Spammy Content on site?
41 Use the Updated Content on Site.
42 Use Favicon icon
43 Use Schema.org – Structured data
44 og tags for linkedin
45 og tags for google+
46 og tags for twitter
47 og tags for facebook.com
48 google maps account
49 geo position
50 geo.placename
51 geo.region
52 Copyright
53 Author
54 Language
55 rss feeds
56 Check IP Canonicalization
58 404 page presence

To use this latest 2017’s on page SEO Checklist and make your business website visible and get ranked well as soon as possible.

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7 Local SEO Tips For Better Local Search Results

Every business develops marketing strategies in order to grow and when it comes to online business, it is very important to learn some basic Local SEO tips that can improve your website ranking on the Google, Yahoo, Bing, etc like search engines.

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Are you worried about your business and looking for some tips that can help you improve your local search results?
If yes, we are here with the list of 7 simple tips that would definitely bring fruitful results for your business.

1. Get your business website listed under the local listings

In order to get maximum exposure, this is the first and the most important thing that you should start with while looking for Local SEO tips. Get your business listed in the local directories so that localities can easily contact you via your phone number, email address, or any other contact detail.

2. Taking User Reviews Seriously

There are many users who may like or may not like your business products and services. Try to respect their reviews and improve in the areas that lag behind your competitors. Encourage more customers to give reviews so that there are more chances to improvement.

3. Link Building

Linking your website to other business websites or doing vice-versa can improve your local business visibility. But make sure you include relevant links only because including any link that is irrelevant may not bring fruitful results and may even penalize your website for this.

4. Optimizing your web content

Your website represents your business especially when you are remotely based at a location where it is difficult to target a huge base of customers. Make sure you create optimized content that is attractive, interactive, and informative enough to drive the web traffic organically. Use keywords that can strength your visibility over the Internet.

5. Identifying strong keywords

If you are really serious about Local SEO tips, then you need to understand what potential keywords are searched by the maximum people on a regular basis. For this, you can take help from your competitor’s website and look for the keywords they have infused in their content.

6. Be regular

Your single day absence can harm you in a long run. Make sure you are regular and your customers know about your sincerity towards work. Try to post your articles, content, blogs, and press release like marketing sources on a regular basis so as to engage more customers and hence make them your buyers.

7. Social media marketing

Although this technique is not new and must be known to almost everyone belonging to online marketplace but your carelessness can bring drastic changes in your business. Target groups that are likely to become your buyers and sellers instead of wasting your time and energy on promoting your good and services on the social media platforms.

Although, you can easily find lots of information on the web, detailing procedures on How to improve your website ranking but our list of 7 Local SEO Tips have been compiled after going through all means.

Hopefully, your capabilities and our research would help you drive maximum web traffic to your site.

source :http://www.seocheckuptools.com/blog/7-local-seo-tips-for-better-local-search-results/

 

What is Google Rankbrain algorithm? How does it work?

All SEO Webmasters are aware of the fact that Google uses some complex algorithms for ranking a website. These are Panda, Penguin, Pigeon, Hummingbird etc. These algorithms determine how a webpage ranks on the resultant page. In October 2015 Google introduced a new intelligent algorithm that works typically different from other algorithms. It’s called Google Rankbrain. It’s a machine learning technology. Machine learning technology means a computer teaches itself how to do something. Before this algorithm, Google Engineers used a high-class mathematical process for determining a result, but that is past now. Now Rankbrain, the Artificial Intelligence (AI) system does the big job. According to Google, Rankbrain uses the best signals like keywords, page speed, mobile-friendliness, backlinks, anchor text etc for determining a result that appears in SERP. Users now search something compiling with multiple words or long tail keywords. Rankbrain has that ability to perceive that multiple words and how they are related to each other. It searches the similar meaning and outputs the suitable result in a great way.

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How it affects SEO:

Always keep in mind that what a user wants the search result to be is wanted by Google also.SEO is going tough gradually. It’s not those old days when only link building was the best process to rank high in search engine. After some big revolutions in algorithm update by google, those processes are gone.

Keywords are too important for ranking. Natural contents with super information that quenches the thirst of the users are the most important factor right now. We don’t know what are the keywords any user uses for a particular result. Users like natural language and proper result what they search for. So we have to put content considering this matter. User satisfaction is the most important factor.

Future scope of SEO 

Now Search Engine Optimization (SEO) is becoming a recognized career worldwide. With plenty Search Engine Optimization (SEO) Career Opportunities available in all sector’s of business, so now Search Engine Optimization (SEO) is a preferred career choice available among younger students. This post tells all about the following career opportunities and put some light on Search Engine Optimization (SEO).

What is Search Engine Optimization (SEO)?

Search Engine Optimization – SEO is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of Search Engine Optimization (SEO) deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc.

While Art is all about understanding the business, and the customer behavior and try to positively persuade it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).

Search Engine Optimization (SEO) plays a fundamental role in scaling up sales and speed up the growth of a completely online business (such as Flipkart.com or Snapdeal.com) or an offline business (such as KFC).

Reasons to Choose SEO as Your Career

High demand for SEO services

With an increase in demand for SEO services, employment opportunities in the industry are also increasing. Now, when sites have increased in number and doing great business, an expert SEO has become the need of the companies. Therefore, you can expect more job opportunities in the Digital Marketing industry.

A LOT of people have made a successful SEO career

There are many living proofs that SEO is a viable business. The list is too long to be quoted here but some of the names include Rob from Blackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.

Search Engine Optimizers make Good Money

SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs.

As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.

If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don’t get depressed if you didn’t pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.

Only Web–Designing MAY NOT be enough

Many companies offer turn–key solutions that include Web design, Web development AND SEO optimization. In fact, many clients expect that when they hire somebody to make their site, the site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truely valuable professional.

On the other hand, many other companies are dealing with SEO only because they feel that this way they can concentrate their efforts on their major strentgh – SEO, so you can consider this possibility as well.

Logical step ahead if you come from marketing or advertising

The Web has changed the way companies do business, so to some extent today’s marketers and advertisers need to have at least some SEO knowledge if they want to be successful. SEO is also a great career for linguists.

Lots of Learning

For somebody who comes from design, development or web administration, SEO might look not technical enough and you might feel that you will downgrade if you move to SEO. Don’t worry so much – you can learn a LOT from SEO, so if you are a talented techie, you are not downgrading but you are actually upgrading your skills packages.

SEO is already recognized as a career

Finally, if you need some more proof that SEO is a great career, have a look at the available SEO courses and exams for SEO practitioners. Well, they might not be a CISCO certification but still they help to institutionalize the SEO profession.

Ugly face of SEO

Dependent on search engines

It is true that in any career there are many things that are outside of your control but for SEO this is a rule number one. Search engines frequently change their algorithms and what is worse – these changes are not made public, so even the greatest SEO gurus admit that they make a lot of educated guesses about how things work. It is very discouraging to make everything perfect and then to learn that due to a change in the algorithm, your sites dropped 100 positions down. But the worst part is that you need to communicate this to clients, who are not satisfied with their sinking ratings.

No fixed rules

Probably this will change over time but for now the rule is that there are no rules – or at least not written ones. You can work very hard, follow everything that looks like a rule and still success is not coming. Currently you can’t even rely on bringing a search engine to court because of the damages they have done to your business because search engines are not obliged to rank high sites that have made efforts to get optimized.

Rapid changes in rankings

But even if you somehow manage to get to the top for a particular keyword, keeping the position requires constant efforts. Well, many other businesses are like that, so this is hardly a reason to complain – except when an angry customer starts shouting at you that this week their ratings are sinking and of course this is all your fault.

SEO requires Patience

The SEO professional and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings, or to build tens of links. Additionally, if you stop optimizing for some time, most likely you will experience a considerable drop in ratings. You need lots of motivation and patience not to give up when things are not going your way.

Black hat SEO

Black hat SEO is probably one of the biggest concerns for the would–be SEO practitioner. Fraud and unfair competition are present in any industry and those who are good and ethical suffer from this but black hat SEO is still pretty widespread. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.

Why SEO industry is growing?

1. Increased use of search engines to look for information on web year on year.
2. Large brand advertisers are using SEO actively in India & Internationally.
3. Traditional or Direct marketers are increasingly adopting SEO.
4. Growth in the number of local search request with mobile web searches.
5. Organic SEO listings on Google search result page is more trustworthy than Ads.
6. Google are fast evolving and making demographic targeted & Geo targeted search results.

SEO Salary & Benefits

In Asian countries like India the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers. Like any other discipline; the salary depends on various different factors like No. of years Experience, Employer Type, City, Company Size, Certifications etc.

There are thousands of job openings in the Digital marketing industry and many of the job descriptions include experience in search engine optimization. Need for both entry-level & experienced SEO/SEM professionals will be growing until search engines exist in this world.

Scope of SEO

Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.

Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.

SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others.

SEO Job Categories

Many of the SEO/SEM firms, particularly the larger firms, have employees in these job categories:

• Analytics
• Business Management/Development
• Link Building
• Event Management
• Organic Search Engine Optimization
• Social Media Analyst
• Web Development/Programming
• Web Design
• Offline Marketing/Advertising
• Public Relations/Reputation Management
• Paid Search/PPC Management
• Web Design
• Writing/Blogging

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WordPress On Page SEO – Everything you need to know

With over 3,597,691 downloads, WordPress is one of the most powerful CMS (content management systems) on the web. Many people believe that WordPress is SEO-friendly right out of the box.. but unfortunately, this is far from the truth. WordPress SEO is more than just installing a plugin and letting it fly. It requires some customization and work to get WordPress working seamlessly with the search engines. In this guide, I am going to cover every topic about WordPress SEO… From the best plugins to using social signal

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WordPress SEO: On Page

Out of the box, WordPress has some decent default SEO options like SEO-friendly URLs, clean code (depending on template), robots.txt, rss feeds and some other basic pieces. We are going to take a look at some on-page optimization techniques that make WordPress SEO-friendly.

Themes & SEO

The theme that you choose can be very important for how you rank in the search engines and the overall SEO-friendliness of WordPress. Most themes are created by 3rd party companies and designers so they aren’t actually search engine friendly. Its important to find a WordPress template (if you are going that route) that is SEO-friendly and not bulked up with visual editors and un-needed plugins.

Make sure that the template you choose is coded with SEO in mind or you may have to change the template up a little bit to be more SEO-friendly.

Some template designers create hidden backlinks in their templates so be sure to do an external link check to see if your linking to somewhere you don’t want to be linking to.

Permalinks

Your permalink structure has a strong influence on your rankings and how your results look in the search engines. The permalink structure of your site is how your URLs are structured in the WordPress system.

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By default, your permalink structure is as follows:

http://www.example.com/?p=123

This permalink structure uses the post id to return the post. The problem with this structure is that its not pretty, it doesn’t contain any keywords, and the URL is hard to remember (since they are numbers).

WordPress gives you 5 optional permalink settings plus a custom structure for advanced users.

  • Plain – Default WordPress setting and not ideal for any website looking to gain SEO. This is a good setting for development because you can easily enter in post numbers in the URL for easy testing.
  • Day and name – Good for new sites that are posting news stories and content mulitple times per day. This structure allows to differentiate between similar named posts on different days.
  • Month and name – Another good structure to use for news sites but leaves out the day. Good structure for news sites publishing weekly.
  • Numeric – This numeric based setting is similar to plain but a little more SEO-friendly because it contains the section (archive, category, single). This setting is not recommenced for SEO.
  • Post name – Post name is probably the most popular structure for WordPress websites. It provides clean, keyword rich URLs without a deep folder structure. Post name is great for blogs with long or timeless content that is unique.
  • Custom Structure – The custom structure allows you to use variables to create your own WordPress permalink structure.

Here are all the variables for custom permalink structures and their defined values:

  • %post_id% – The id of the post
  • %category% – the category of the post
  • %postname% – The post slug of the post
  • %year% – The year of the post
  • %monthnum% – The month the article was published
  • %day% – The day the post was published
  • %hour% – The hour the post was published
  • %minute% – The minute the post was published
  • %second% – The second the post was published
  • %author% – The author of the post

Choosing the right permalink structure has a decent impact on how your site will rank in Google, Bing and other search engines.

If you have a news site that will feature content daily with the chance of possible duplicate post slugs (ie, /samsung-galaxy-news/ could be used more than once) then you should choose ‘day and name, otherwise you should use ‘post name’.

URL Parameters

URL Parameters are variables passed through the URL that effect the search engine optimization of WordPress. These variables can create duplicate content issues and confusion in the Google search index. Here are some examples of URL parameters you may see:

http://www.example.com/?utm_source=facebook&utm_medium=cpc
http://www.example.com/?replytocom=2
http://www.example.com/?source=blog

All of these URLs are seen the same by google which can cause some problems.  Google will not be able to figure out which URL is the correct URL you want to use. To stop Google from indexing each of these pages as a seperate page simply download and install theYoast SEO plugin. It has an option to remove these un-needed URL parameters.

Install the plugin (we will be referencing this plugin again later) and go to advanced settings.

In the Permalinks section you will see a setting to remove ?replytocom variables as well as redirect ugly URLs to clean permalinks… Check both of these options.

Also make sure to enable the prevention of cleaning analytics and Adwords campaign parameters so you can track your traffic campaigns.

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If you have any other parameters that you would like to keep on your URLs, then enter them in the box at the bottom so that they don’t get striped out of the URL.

The other option (which you should do as well) is enabling canonical URLs. This tells Google and other search engines the original URL of your page or post. Once you install Yoast SEO plugin, canonical URLs should be enabled.

Archives & Taxonomies

WordPress comes default with a few different types of taxonomies that are indexable by search engines. Possible duplicate content issues can arise with the following taxonomies:

  • Date Based
  • Tag Based
  • Category Based

All of these archive pages can create a ton of duplicate content with Wordpress so you must noindex/follow these taxonomies.

To do so, just head to the Yoast SEO Plugin and go to advanced settings. Once there, choose the other tab and you will see a switch to noindex archive subpages.

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When disabled, Google and other search engines will not index your archive pages so that users don’t enter your site on an archive and instead find the main category or taxonomy page. It will also remove any duplicate content issues.

Google Webmaster Tools & Sitemaps

Google webmaster tools is a suite provided by Google that lets webmasters view and manage their websites in Google. In Google webmaster tools you can submit your sitemaps to Google, view your rankings (although it’s not very accurate), see crawl errors and a ton of other great resources.

It’s important for WordPress SEO that you sign up with google webmaster tools to submit your website and XML sitemap. To do this we recommend using the Yoast SEO Plugin which creates and updates your XML sitemap for you automagically.

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Simply enable XML sitemaps in SEO->XML Sitemaps using the Yoast SEO plugin. Once you do this a sitemap will be created in /your_blog_directory/sitemap_index.xml. You can hide or show different post types, users, posts and taxonomies that you want to be included or hidden in your sitemap.

We recommended including posts, pages, categories and tags (if you use them).

Once your XML sitemap is created, head over to google webmaster tools and add your sitemap.

Click Crawl->Sitemaps and you will see where you can add/test sitemap.

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This will also show you any errors your sitemap has so keep reloading until it finishes pending to see if it has uploaded correctly. Google should now know all your WordPress pages that you want indexed in their search results

Canonical URLs

From our famous Tyton SEO FAQ

Canonical URL tags are a somewhat new (in the last few years) tag that tells spiders and bots what the URL of a certain page is. This is useful for sites that have content or products that are found at mulitple URLs. This can sometimes be flagged as duplicate content so the canonical URL helps not harm your rankings by telling the search engine its the same URL.

Code:

<link rel="canonical" href="https://www.tytonseo.com/">

In WordPress SEO, canonical URLs are very important because there is a good amount of duplicate content issues you can run into with WordPress. As mentioned before there are plenty of plugins to add canonical URLs to WordPress pages but we suggest Yoast SEO Plugin as it adds canonical URLs by default.

Robots.txt

The robots.txt file is kind of like an instruction guide for search engines which tells web robots (like Googlebot) what to include in their index and what not too. The robots.txt is a simple text file that place in the root folder of your website.

The way Google uses the robot.txt file in WordPress has changed significantly over the years. You used to just block /wp-includes/ but this no longer works.

Bots now fetch everything on your website including CSS, javascript and HTML. The problem with blocking all these directories is that Google may not be able to render it correctly (if you have blocked a certain piece). For this reason, we do not block anything in the robots.txt file. You may think that this is a big security issues…but it’s not.

If you block your /wp-includes/ folder you may be blocking important code that google needs to render your page. You also don’t need to block /wp-admin/ anymore as WordPress now has default functionality to NOT index /wp-admin/ pages.

Google provides a free Robots.txt Tester tool to see how Google views and reads your Robots.txt file.

Meta Tags

Meta tags are HTML tags in the <head> section of your page. They tell search engines, bots and browsers what your page is about. Here is a list of every single meta tag there is.

You don’t have to be a SEO pro to know that meta tags are very important when it comes to WordPress SEO. Meta tags are pieces of meta data used by search engines to summarize your website for search engine results, browsers and social media sites.

Its important to know that the default WordPress installation DOES NOT include meta tags.

The most simple way to add meta tags to WordPress is to install a plugin that adds these features. The Yoast SEO plugin that we downloaded earlier has great support for meta tags. It allows you add custom meta tags for homepage, post types, taxonomies, archives and more. They offer custom variables that you can add that make creating keyword rich meta and title tags simple. Here is afull list of the Yoast SEO title and meta variables.

Alt Tags

Alt tags are HTML tags that tells search bots what your image is about. Using alt tags on all of your images will increase your rankings in both Google and Google Images.

Alt tags are really simple to use in WordPress and should be used for every image you upload and display.

wordpress seo alt tags

To change the alt tags for your images in WordPress just head to the medium library, choose an image and you will see the fields on the right where you can add title, caption, alt text and description. We recommend that you use both the title and alt text tags for all images. The text should explain the images in 4 words or less and should be keyword rich. Here is how image alt tags look:

<img src="images/wordpress_seo.png" alt="wordpress seo image" />

Website Speed

Having a fast website is a very important part of WordPress SEO. WordPress is pretty fast out-of-the-box but it can be made much faster so you never have to worry about visitors leaving due to latency.

To check your website speed, pingdom provides the best tool to test website speed. It also tells you which resources are taking the most time to load and other websites’ load times.

Having the fastest website possible depends on a few different factors. One of them is having the right hosting. You should host your website on WordPress specific hosting servers that are built specifically for WordPress websites. Their servers have been configured to work the best with WordPress alone.

Apart from the server, website speed depends on a number of factors like how many posts, how many plugins, image sizes, how many external scripts you are running, etc. Most of these issues can be resolved by using caching.

W3 Total Cache is a plugin that speeds up your website by caching everything. When your website is cached, all the files are saved as static files so they can be retrieved faster by other users. This will decrease load times so your pages are 10x faster and your users are 10x happier!

Open Graph Protocol

The Open Graph protocol allows web pages to be easily readable by social media sites like Facebook, Google and Twitter. Have you ever noticed that when you share a webpage on Facebook it doesn’t add an image or text from the web page? This is because that page didn’t have Open Graph tags.

There are a good amount of plugins to add open graph tags to WordPress. Open graph is great for WordPress search engine marketing because it allows your website to be social media optimized. This way your social media shares, likes, comments, etc will be named correctly, with the right image and correct descriptions. Here are some of the more important Open Graph Meta tags:

<meta property="og:title" content="Tyton SEO" />
<meta property="og:type" content="website" />
<meta property="og:url" content="https://www.tytonseo.com" />
<meta property="og:image" content="https://www.tytonseo.com/images/seo_image.png" />

WordPress SSL (HTTPS)

Until recently, having a secure site did not really have any ranking factor. But within the last few years, Google has updated its algorithm to give secure sites a ranking boots. If you simply add a SSL 2048-bit key certificate to your website, you could potential outrank your competitors that do not have SSL.

Not only is having a secure site good for WordPress SEO, it’s also good for user trust. Most people linking to a site will not do so unless they trust it. In order to be fully trusted with customer data and records, you must have a secure website. Do you buy stuff online when the website is not SSL secure? I would hope not, but if you do.. STOP!

To change your site to be HTTPS SSL secure you must first obtain a SSL certificate. Some hosting providers provide a free SSL certificate when you sign up for their hosting. You can also get a decent SSL certificate from Godaddy.

Once you have installed the SSL certificate on your domain, all you have to do is change your website url in the WordPress settings.

wodrpress seo ssl https

Simply change ‘http’ to ‘https’ and now WordPress should redirect to the secure version at ‘https’.

If you change it and you are getting an error on the front end, that means either you did not install the SSL certificate correctly or there are references to non-secure items on your page (i.e. a link to http://www.somewhereelse.com).

Source : https://www.tytonseo.com/blog/wordpress-seo/

 

On page seo factors

SEO Plugin

Set up SEO Plugin for CMS that helps you to write, edit and setup website content. We suggest to add Yoast Plugin.

Do you have keywords in your title and description?

It is the essential factor for keyword ranking. You should keep title between 50-60 characters and Meta description in between 150-160.

Do a keyword research

It is essential to do keyword research related to your business services so that your website can be the standout in organic search results with good rank.

Apart from Google Keyword Planner, you can use Semrush, Ubersuggest, andKwfinder

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Do you do header Optimization?

You must have implement header tags especially H1, it can improve your search engine ranking. You can maximum use only one H1 tag. Afterward, you can use multiple H2 to H6 tags.

Do you use clean, SEO friendly URLs?

URLs are not a large ranking factor, but SEO friendly URLs affect CTR. Sometimes users examine a URL when deciding whether to click through or not.

Underscores are alpha characters and do not separate words, so use dashes in the URLs.

Do you have optimized the content?

Content should be in high quality, relevant to the website, fresh and at least 500 words in length.

Do you maintain text/HTML ratio?

The text to HTML ratio refers to the amount of text on a web page versus the HTML code on the same web page. An Ideal HTML ratio is anywhere from 25 to 70 percent. It is not a direct ranking factor for search engine but there are many factors that are related to text to HTML ratio and directly affect to search engine ranking.

Do you maintain Keyword Density for each page?

Keyword density is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Ideal keyword density should be 1-3%.

You can use your target keyword in the permalink, H1 tag, H2 tag, Meta title and description Start and end of the article, image name and its alt tag and as anchor text.

Do you use Grammar Checker?

With this chrome add-on, a perfect automated grammar checker that can enhance your content clarity and can present your perfect meaning of your content.

Do check for duplicate content

Do a search to see if your content exists elsewhere on the Web or not! You may want to check outcome and use it regularly.

URL Rewrite

Ensure that all pages redirecting from non-www to www.

Image optimization

Optimize your logo and check images must have altered and title tags.

Google Analytics

Do you have setup Google Analytics for tracking and reporting the website traffic.

Web Master Tools

Do you have setup search console and Bing Webmaster Tools? It checks website indexing status and optimizes visibility of their websites.

Page Speed

Do you have checked your website page speed? Check with GTmetrix! Your website page speed also matters for search engine ranking. A slower page speed means that search engines can crawl fewer pages in a specific time and other side Longer load time can have the negative effect on conversions.

Robots.txt

Implement robots.txt to give instructions robots that how to crawl and index pages from the website.

Sitemap

Use Sitemap.xml to help search engine for better indexing of your websites and also create sitemap.html for users on the website.

W3C Validation

Make validate your content with W3C Validation.

Schema Implementation

Implement Schema to improve the way your page is represented in SERPs.

Mobile Rendering

Make your site responsive and mobile friendly that delivers great user experience.

Link Redirection

Find 301 and 302 redirects. You can use screaming frog.

Internal Linking

Make good internal Links. These links help visitors to find topics of interest and spread link juice all over.

Outbound Linking

Use outbound links. It informs to Google that your website has quality links.

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