Backlinks are incoming links to a webpage. When a web page links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a web page. A page with a lot of backlinks tends to rank higher with all major search engines, including Google. In the terms of seo services in India Here is a glossary of common terms related to backlinks that you should know:
Link Juice: When a web page links to any of your articles or your website’s homepage, it passes the link juice. This link juice helps with the ranking of the article, and also improves the domain authority As a blogger, you can stop passing the link juice by using a nofollow tag.
Nofollow Link: When a website links to another website, but the link has a nofollow tag, that link does not pass the link juice. Nofollow links are not useful concerning the ranking of a page, as they do not contribute anything. In general, a webmaster uses the nofollow tag when he is linking out to an unreliable site. Example: Links from comments on other blogs.
Do-follow link: By default, all the links that you add in a blog post are do-follow links, and these pass the link juice.
Linking Root Domains: This refers to the number of backlinks coming to your website from a unique domain. Even if a website has linked to your website ten times, it would be considered as the one-linked root domain.
Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
Internal Links: Links that are going from one page to another within the same domain are called internal links, and the process itself is referred to as internal linking
Anchor Text: Text that is used to hyperlink is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.