GST (Goods and Services Tax) – Complete Guide for Startups & SMEs

Goods and Services Tax aka GST is scheduled to be in effect from 1st July and will change the way we pay our taxes for sure. The system is a game changer in the Indian taxation system and the biggest tax reform taken in 70 years of Indian history.

Asia’s third-largest economy, after China and Japan, will witness a single taxation system for goods and services after waiting for as long as 10 years. GST rollout will dismantle inter-state barriers to trade in goods and services.

But how will this new tax system impact startups and small business? Will the startup ecosystem reap benefits out of Goods and Services Tax (GST)? Or will it adversely cause harm to the startups and small businesses?

This guide will drive you through the complete system of GST including how will it work, the impact on startups and SMEs and more.

So let’s begin!

What is GST?

Goods & Services Tax is a comprehensivemulti-stagedestination-based tax that will be levied on every value addition. That simply means that business will have to pay taxes on value addition and not on the final value of goods and services.

To understand GST in details let us first discuss various definitions and concepts under this. Let us start with multi-stage.

When an item is available right next to your neighbourhood store or a supermarket for sale, it travels through a chain of stages before arriving at the retailers. The first stage is buying the raw materials followed by production or manufacturing.

If we had a pictorial representation of the various stages, it will look something like this. However, this is the elementary representation. There may be some other stages involved depending on the type of goods and services.

The items are then warehoused by the distributor or wholesaler. The retailer then buys the products from the wholesaler and finally sells it to the end consumer like us. The whole process completes the life cycle of a product – from raw materials to end consumer.

The Goods and Services Tax shall be levied on each of these stages. This makes GST a multi-stage taxation system. However, the taxes will be levied on value addition.

Let us discuss value addition before diving into how the taxes will be levied and what are the different categories and value of taxes for different goods and services.

Let us assume that a manufacturer purchases cotton worth ₹1000 to make shirts. Cotton here is the raw material. After manufacturing the shirt, the manufacturer adds a value of ₹1000. So the final value of the shirt is ₹2000.

The manufacturer then sells the shirt to a wholesaler or warehouse who then adds packaging & labels to the shirt and is responsible for the transportation and distribution of the shirt to various retailers.

The wholesaler adds some value say ₹1000 to the shirt (profit) making the final value of the shirt to ₹3000.

The retailer buys the shirt from the wholesaler at ₹3000 and then adds a value of ₹1000 (his profit) and finally sells the shirt to the end consumer at ₹4000.

GST will be applicable on all these value additions. If the rate of Goods and Services tax is 10 percent (for example) for all of them, the manufacturer will have to pay ₹100 (10 percent of his value addition of ₹1000), the wholesaler too will have to pay a tax of ₹100 (10 percent of his value addition of ₹1000) and retailer will pay ₹100 in this case.

Now let us talk about one more term – destination-based.

Since GST is a destination-based tax, the centre would not levy an excise duty and states would not levy VAT as it was during earlier taxation system. Then there was VAT at the point of sale.

GST will replace all these taxes with a single destination-based tax.

Assume that the shirt was manufactured and warehoused at Chennai and sold in Mumbai. Chennai being in Tamil Nadu will collect GST for manufacturing and warehousing, but lose revenue when the shirt moves out for sale in Mumbai. Maharashtra will collect GST for value addition by the retailer as the product is being sold in Maharashtra.

How Does GST Work?

India is the largest democracy in the world with 1.311 billion people living in the territory. Implementing a completely new tax regime in such a large economy is not easy.

The GST Council has devised a foolproof method of implementing this new tax regime by dividing it into three categories: CGST, SGST, and IGST.

CGST: where the revenue will be collected by the central government

SGST: where the revenue will be collected by the state governments for intra-state sales

IGST: where the revenue will be collected by the central government for inter-state sales

GST is a consumption based tax i.e the state where the goods or services are to be consumed will collect taxes and not the state where the goods are manufactured. We have already explained this above.

IGST is designed to ensure seamless flow of input tax credit from one state to another. One state has to deal only with the Centre government to settle the tax amounts and not with every other state, thus making the process easier.

For example –  A dealer in Punjab sold goods to the consumer in Punjab worth Rs. 1,00,000. The GST rate is 18% comprising of CGST rate of 9% and SGST rate of 9%, in such case the dealer collects Rs. 18000 and Rs. 9000 will go to the central government and Rs. 9000 will go to the Punjab government.

Now, if the dealer in Punjab had sold goods to a dealer in Uttar Pradesh worth Rs. 1,00,000. The GST rate is 18% comprising of CGST rate of 9% and SGST rate of 9%. In such case, the dealer has to charge Rs. 18,000 as IGST. This IGST will go to the Centre.

But how will the tax be adjusted between different states (interstate transactions)?

Suppose goods worth Rs. 1,00,000 are sold by manufacturer A in Punjab to Dealer B in Punjab. B resells them to a trader C in Gujarat for Rs. 1,75,000. Trader C finally sells to End User D in Gujarat for Rs. 3,00,000.

Suppose CGST= 9%, SGST=9%. Therefore, IGST=9+9=18%

Since A is selling this to B in Punjab itself, it is an intra-state sale and both CGST @9% and SGST@9% will apply.

B (Punjab) is selling to C (Gujarat). Since it is an interstate sale, IGST@18% will apply.

C (Gujarat) is selling to D also in Gujarat. Once again it is an intra-state sale and both CGST @9% and SGST@9% will apply.

Read the full content here: GST Guide for STARTUPS and SMEs

Simple Definition of SEO SMO SEM Digital Marketing for Beginners.

Digital marketing or SEO has emerged as a hot bed of activity. It is also offering lucrative career options for individuals with a creative and technical bent of mind. An average day in the life of a digital marketer revolves around working with search engines like Google, Bing, Yahoo, Baidu, etc. Frequent changes made to search engine algorithms makes this field a challenging yet engaging career option.

In this article, i present some handpicked SEO, SMO and SME tips. I hope this prove to be beneficial for beginners who are just picking up ropes of the trade.

Below I have mentioned few useful ways of Optimizing your website

1. SEO – Search Engine Optimization

2. SMO – Social Media Optimization

3. SEM – Search Engine Marketing

SEO – Search Engine OptimizationSEO.png

1.What is SEO?

Search engine optimization refers to the collection of strategies, techniques & tactics used to increase the visitors to a website from major search engines like Google, Yahoo, Bing & etc.

2. What are the Various Methods of SEO?

There are 2 main methods of conducting SEO strategies:

  • On-page optimization
  • Off-page optimization

3. What is the difference between On-Page SEO & Off-Page SEO?

On-Page optimization

Optimize your website into Search engine friendly or making changes on your website into meta title, meta keywords, site structure, H1 tags, H2 tags, site content, solving canonicalization problem, managing robots.txt etc.

Off Page optimization

Off page Seo means build quality backlinks from 3rd party websites to your site to increase your site visitors. It will also improve your organic SERP results.

4. Few Important On-page Factors mentioned for Your Reference?

What are the character Limitations of Title, Description & Heading tags?

  • Title: Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display.
  • Description: The meta description is a ~160 character snippet, you can explain short & script overview about your website.
  • Meta Keywords:Use keywords with high demand in the meta keyword section. Also, include a long tail keyword that best suits your webpage.
  • Heading Tags: We can provide one h1 tag, two H2 tags and more than three h3 tags for each landing page.

2. Canonical URL:

A canonical URL is a your preferred URL. URLs can have multiple variables and as such, to avoid issues like duplicate content, Google asks that the webmaster chooses one to use. Let us look at our homepage and see what variables are available:

3. Why Should Provide Alt Tag with images?

Alt text enables search engines to crawl your images easily. If Alt Text is not provided empty place will be calculated in such places.

4. What Types of Sitemaps Avail in Google?

A sitemap is a list of pages of a website accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site and 2 types of sitemaps avail in Google like XML & XHTML

  • XML Sitemap: Xml sitemap is Google friendly
  • XHTML Sitemap is user friendly

You can download a suitable XML sitemap for your website from http://www.xmlsitemap.org for free.

5. What is Robots.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

6. What is the Ideal Keyword Composition for a Landing Page?

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.

or

Identify the most suitable keyword phrases related your webpage, and ensure that they are used at least 4 or 5 times in the content.

Note: Avoid keyword stuffing, instead maintain a steady consistency like 4 time in 300 words.

7. What are 301 & 302 Redirects?

301 redirect is permanent redirect to when a website is changed from its old page URL to a new one. A 302 redirect is temporary redirect to another page. It is done to inform the search engine to land in another page until the original page is restored.

8. What is the Ideal Website Loading Speed?

Check your site speed by copy+pasting the url in tools.pingdom.com & gtmetrix.com. Ideally the website loading should be less than 3 seconds. On the other hand you must take measures to make the loading speed less than 3 seconds Good.

9. Copy Checking :

Ensure your content is plaigarism free using any online copy checker like http://www.copyscape.com. Duplicated content will be penalized by search engines, thus defeating your content’s purpose.

10. Bread-crumbs

You can reduce bounce rate by giving bread-crumbs at the top or at bottom of your page. Breadcrumbs makes it easy for audience to navigate to other related pages.

11 . How Many Internal links in a Post?

There is no hard and fast rule as to home internal links you can have. Strike a good balance of internal links by inserting at least 2 or 3 from a page to your other inner pages.

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Freelancer Digital Marketing SEO Social Media Consultant in Chennai

SEO and Social Media Expert in ChennaiBest Freelancer Digital Marketing SEO Social Media Marketing Consultant in Chennai for Your Small Medium & Large Business: Yours Truly

Only Quality SEO practices and Services will give your business better digital Experience,increased wide exposure, and many more customers to your business.

As a Digital Marketing & SEO consultant, I can evaluate your business and create a plan that will:

Educate you on the mechanics of SEO and what’s appropriate for your business

Take stock of your existing resources and develop a strategy that explains what you can do yourself, and what you should outsource

Create a customized strategy that I will train you how to implement (and brainstorm how to get and find a team to help you)

Develop a web presence that will bring business to you, letting you focus less on customer acquisition and more on customer care

Help you understand who you’re competing with and what it will take to knock them off the top spots

Are You Ready for SEO Help? What to Expect from SEO Training

When we work together we’ll go over your resources, your goals, and what it’ll take to climb the Google Mountain.

Then, with either an intensive VIP day, or a short consulting program designed to rapidly overhaul your website, we’ll find the best fit for implementing SEO for your business.My goal is to empower you by putting together the strategy, and training you how to implement it—saving you big time on budget and time.

Contact :-8760007900

Email :- onekingvikky@gmail.com

Visit:- https://sakthisankarablog.wordpress.com/

Google revamps AdSense: More transparent rules for publishers

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.

In a blog post published on Monday, Google said it updated the technology behind AdSense so that ads can be pulled from individual web pages instead of a publisher’s entire website.

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It is also gearing up to roll out a new platform dubbed “Policy Center” that will help website publishers better understand Google’s policies and rules governing AdSense.

The company said one of publishers’ top requests is for more transparency in how it responds to violations.

The first of the two updates is the ability to remove ads from content that violates Google’s policies at the page level.

This includes adult content, content that is derogatory or dangerous, and content that romotes drug use.

“Historically, for most policy violations, we remove all ads from a publisher’s site. As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content,” Scott Spencer, director, sustainable ads at Google, said in a post.

This will cause fewer disruptions for publishers but if publishers continue to violate the terms, Google will still terminate their accounts with AdSense.

In 2016, Google removed more than 100,000 publishers from its AdSense program and claims it reviews thousands of sites for violations each day.

Alongside the increase in policing, Google has also launched a policy center for publishers that use AdSense.

The upcoming Policy Center will serve as a “one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.”
The company has been testing Policy Center with thousands of AdSense publishers.

Scott Spencer added: “In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.”

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10 Business Opportunities in Chennai with less investment

Do you lives in chennai? Are you looking to do business in chennai? Struggling to start…. No worries….

Here I have shared 10 Successful business Opportunities to do in chennai with less investment.

Everyone wants to start a business of his own. The most common barrier is fear of unknown related to the business ideas. The initial capital, growth rate and return on investment details for each business are not usually available through all sources. This article talks about the top business ideas in Chennai.

Home based classes

Investment – 10,000 to 20,000

ROI- 6 months to 9 months

Do you have a skill that you can impart to others? May it be academic knowledge or extra-curricular activities; you can make money out of it. If you are planning on creating a formal ambience, you might need to buy some desks and chairs. Blackboard becomes an important asset. You can use a room in your house or you can rent a small area for less than 10,000 rupees a month. The speed of growth depends on the number of students. Even if you are able to recruit three to five students, you can break even within 6 months.
Recruitment firm

Investment – 50,000 to 80,000

ROI- 1 to 3 years

The human resource market is always in demand. If you can have a flair for recruiting, you can start a recruitment firm. You need to get in touch with a few firms to get details about their requirement. You need to spend on infrastructure, internet, phone lines and other equipment like computer, printer and so on. The main function of your business is to interview candidates and send shortlisted candidates to companies. If selected, you can gain commission from both the candidate and also from the companies.

Real estate consultant

Investment – less than 10,000

ROI – 2 years

best business opportunities in chennaiImage Credit: Wikipedia
The demand for real estate properties is very high in Chennai. You need not spend a lot on infrastructure. You would need internet connection, computer and a strong contact list. You should be aware of the real estate builders around the city and advertisement is must for business growth. You can earn one to two percent as your fee. Since the initial investment is very less, you can break even easily, but getting hold of clients would be tiring in the initial stage.

Mobile food centre

Investment – 50,000 to 1, 00,000

ROI- 6 months – 18 months

Do you want to venture into catering related business opportunities in Chennai? If you choose high end business plan, you would need about 3 lakhs to 5 lakhs to buy a franchise, a commercial area for rent and other assets. Instead, if you want to attract local crowd, you can start a mobile food court. The rent of food court vehicle can vary from 20,000 to 50,000 depending on your requirement. The utensils, human resource and other assets would cost about 30,000 rupees. The operational working capital can go as high as 5,000 per day and if you are able to hold a niche and get some regular customers, you can break even within a few months.

Ice cream parlour

Investment – 50,000 to one lakh

ROI – 2-3 years

Ice cream parlours are always in business in Chennai. If you are ready to spend some money on the infrastructure, you can attract a niche of customers. The product is a fast moving one and you can always be in business if you are able to attract a niche by location. Choose a location where a lot of children would visit like schools, parks and so on. If you want to take up a franchise, it would cost around 7 lakh to 10 lakh

Beauty salon or spa

Investment – 3 lakh to 5 lakh

ROI – 1 – 2 years

If you are ready to spend considerable amount in equipment, human resource and location, you can start a spa without any basic hands-on experience in spa techniques! The business opportunities would be high if you are ready to spend on advertisement. Hire qualified human resources and buy equipment through loan. You can attract high level customers if you are able to create a pleasing ambiance. Discounts, offers, banners and other promotional offers would help you to gain more customers. If you are ready to spend about 30 to 60 lakhs, you can invest in international franchises which would increase your growth rate and ROI would be between 50 and 60 percentage per year.

Xerox, print-out and internet

Investment – 20,000 to 35,000

ROI-3 months to 6 months

Not all would have a printer at home. Thus, you can earn a considerable income by starting up a store where you provide photocopies, print outs, scanning, internet and other related services. You would not a need a large commercial place and thus, you might have to spend 5,000 to 7,000 rupees as rent for space. If you are not providing internet service, you would need just one computer. You would need about 3-4 computers, internet connection, printer, scanner and other hardware items. You may need to hire someone who has basic knowledge in taking photocopies. Make sure to choose a location near any college or school to increase the business growth.

Fashion jewellery making

Investment – 5,000 to 15,000

ROI- 6 to 12 months

If you are creative and skilled in making fashion jewels, you can start your own business with a small seed money. The success of your business depends upon your skill in attracting customers. If you could find a considerable number of regular customers, you can easily break even and get a good turnover. Remember that fashion changes every now and then. You need to stick up to the latest trend to keep your business going. If you are planning to learn the skill before starting your business, there are a lot of centers . that would teach you for a small fee.

Read More:

Best SEO Specialist in Pattukkottai Tamilnadu India

Hello Pattukkottai People,

Are you looking for promote your business online? Or Searching a SEO Specialist in Pattukkottai or Near by area?

SEO-PNG-Pic

You are comes to the Right Place!!!

Here The SEO Specialist in Pattukkottai Sankara Krishnan Helps you to promote your business in online by doing Various Digital Marketing services like Search Engine Optimization,Social Media Marketing,Search Engine Marketing,Email Marketing…Etc.  and to delivered your business to the targeted customers and bring customers to your website.

What will Do the SEO Expert in Pattukkottai?

Yeah… I am Sankara Krishnan Social Media Profile name : sakthisankara. I am a Professional SEO On page Off Page, SMO and SEM Expert with 2+ years Experience and having done 200+ websites to be optimized and get well ranked in Google and other search engines.

Here I am not just tell you to hire me for your business. at the same time I will provide you the Brand Reputed Digital Marketing Services to you and your business.

Here I Mentioned Some of My SEO Strategies that will provide for your business.

SEO Site Audit

Website Analysis

Keywords Research & Selection

Google Webmaster Integration

Google Analytics Setup

On Page SEO 

Off Page SEO

Link Building

Social Media Profiles Integration

Monthly Report Generation and Management.

If you want to promote your business online or Digital Marketing Services for your business?

Get Connected with me at 8760007900 or Mail at : onekingvikky@gmail.com

Latest Facebook Features and Updates

Facebook is today rolling out Facebook Stories to all users.

Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours.

The story format, originated and made famous by Snapchat, has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016.

Latest Facebook Features and Updates

Now, Facebook users can share stories within the main Facebook app.

The feature, known as Facebook Stories, is focused around Facebook’s in-app camera which allows users to overlay fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. To access the camera, simply swipe right on Facebook’s mobile app.

Facebook Stories

This follows hotly on the heels of Instagram’s incredibly successful stories launch. Instagram Stories launched in August 2016 and now more than 150m people use Stories daily across the globe.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F10155654381926729%2F&show_text=0&width=560

The Facebook Stories update is accompanied by a couple more new features. Facebook’s camera is now upgraded with dozens of Snapchat-like filters and effects, including six “masks” sponsored by Hollywood studios to promote upcoming film releases.

The third update, Direct, is a combination of Messenger and Snapchat which enables users to send short videos and images to friends that will disappear after a short time.

How Facebook Stories work

Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed. To view a story, users simply tap a friends’ circle at the top of the app.

Facebook Stories View

While viewing a story, users can also reply with a direct message.

Facebook-stories-reply

How to add content to Facebook Stories

Step 1: Access the camera 

To create a story on Facebook, you first need to access the camera. You can do this by swiping right on the Facebook mobile app.

Facebook Stories

Step 2: Create your content

Facebook users can share both photos and videos to stories. Once you have the camera open, you’ll be able to record your video or snap a quick photo. You’ll also notice a range of lenses and filters available to embellish your content.

To take a photo, tap on the button in the center of the screen and to record a video hold down this button.

Step 3: Share to your story

Once you’re happy with the post you’ve created, the next step is to share it to your story. To do this, tap on arrow icon in the center of the screen and then select ‘Your Story’ and tap on the send button in the bottom right of your screen. You can also send your post to selected friends via a direct message.

facebook stories

Once you’ve shared a post to your story, it will display for 24 hours and then be gone forever, just as Snapchat and Instagram Stories work. Videos and photos posted in a Facebook Story won’t show up in the News Feed or on a user’s timeline by default, but users can choose to share to the News Feed as well if they’d like to.

facebook stories

Countering the content collapse: Facebook Stories offer a way to encourage original content

The fuel that has fired Facebook’s extraordinary growth so far is user-generated content.

However, the sharing of original, user-generated content such as status’ and images declined 21% between mid-2015 and mid-2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.

For Facebook, this seems to be a problem. Many of its users are no longer creating their own content, instead opting to share links and information from other websites. Internally at Facebook, Bloomberg reports this issue is known as “context collapse.”

It appears that the habit of sharing of personal content, such as images and videos, has shifted to smaller, more closed communities like Snapchat, instant messengers (like Whatsapp, Messenger) and Facebook-owned, Instagram.

Facebook Stories introduces the concept of 24-hour disappearing photos to a much wider audience than any other product to date. Over 1.7 billion people use Facebook’s mobile app each month, many of whom may not have come across story-style content before if they don’t use Snapchat or Instagram Stories.

From a content perspective, this seems to make sense for Facebook. When people open Facebook they expect to see photos and videos from their friends and connections. But with fewer users creating content and a rise in brands posting to Facebook and ads in the feed, many users feel they miss out on the type of posts that helped Facebook to take over the social media world.

Whether Facebook’s core users will adopt the feature remains to be seen. Though it’s a place for friends, Facebook appears to be much wider network than places like Instagram and Snapchat where users may be a little more selective with who they add and share content with.

A move towards camera-first communication

Combatting the context collapse seems to be an important challenge for Facebook. One way the company is approaching this challenge is through promoting camera-first communication.

Facebook’s main app is one of their last properties to adopt the stories format, which focuses on user-generated photo and video content. Messenger Day was launched with Messenger in March 2017, following hotly on the heels of February’s Whatsapp’s Status update and Instagram Stories rolled out in August 2016.

In a recent note focused on Messenger in 2017, David Marcus, Facebook’s Head of Messenger explained how the camera is beginning to replace the keyboard:

 

People expect the world to be so much more visual than it’s ever been before. Many of us now have powerful cameras in our pockets so when we rolled out our new camera at the end of 2016 we were reflecting this trend. We built a fast, feature-rich camera as a way for you to share visually everyday – whether it’s a video clip or quick selfie or a silly moment.

By popularizing visual, short-lived visual interactions on mobile, Snapchat started the ball rolling on the trend of camera-first communication and almost every platform is now following suit and prioritizing visual, in-the-moment content.

Whereas a few years back we may have sent an SMS or IM to our friends to share interesting and fun moments, many now default to our cameras to share this moment. Text now acts as a support to the more visual side of communication. Much like real life interactions, where our visuals and body language tell as much of a story as the words we’re saying.

Over to you

Have you tried Facebook Stories yet?

I’d love to hear what you think about this update. Will you share your day on Facebook? How will you manage stories across Facebook, Snapchat, Instagram and Whatsapp?

Let me know in the comments 💬

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